Apple Advert

Apple Advert

Evaluation

Our advert did not have a single bad response to ta question, the strengths were primarily the message given off by the advert and what the advert was advertising. I believe that we could have improved upon the length of some of the scenes as the character who is walking takes up large proportion of the advert. I believe that the advert has more than accomplished what my group wanted to do and are very happy with the overall outcome.
As well as the length of some scenes I would also like to keep the lighting the same throughout and speed of the character the same. My previous projects using the four different versions of stop motion where much less accomplished and non detailed. I am satisfied with the difference in quality and level of production that I have acquired and used in this project. 

When we planned the feedback from my animation, we wanted to find out what our audience thought about the styles, techniques and overall perception of our advert.

For my first question, I asked if people enjoyed the overall advert. This is my results for the particular question: 

For my second question, I asked if the advert represented Apple well. All the results I received said yes along with comments like "the music made it clear it was for Apple, it complimented it well." and "the use of the different questions signifying that it's talking to Siri." When researching previous Apple adverts, I could see that the music used is very similar to the music that I included in our advert and so it was my aim to have a piano piece.

The third question asked if there was creativity shown in the advert and if so, how? For this question we received many different answers including "yes, the facial expressions were brilliant", "yes the use of different clay objects and voice overs." People also enjoyed when Siri opened up the umbrella stating "the most creative part was the weather, when Siri put up the umbrella."  

The fourth question was if people thought that the overall editing worked well. Everyone agreed yes although someone mentioned that "it was a bit jumpy". 

I had many different results for the fifth question which was 'What do you think of the stop-motion technique used?' The majority of respondents said it was "effective" and the "right technique used". They also said that they "liked the way of showing Siri because it was different and gives Siri a personality. A few people mentioned that "sometimes he moved a bit robotic-like because he didn't always move his arms" and that "the movement wasn't very realistic"

For the sixth question, we asked if the style looked professional/realistic. 90% of people agreed yes although there was 10% that disagreed. Someone stated that "the music was a big difference and without it, it wouldn't have worked as well."

We asked if Apple/Siri was shown in a positive way. The results we received were all yes with comments such as "the character looked happy" and "the questions asked to Siri were realistic and relatable making it seem useful and overall positive."

For the eighth question we asked 'How did the advert make you feel?' the majority of respondents answered happy along with interested and 'professional'. Someone responded that they were "happy to own an Apple product" which is a great success as we were trying to pursue that outcome. 

In the ninth question, every single person answered yes to 'Was the storyline clear?' This shows that we succeeded in making sure the advert was easy to follow.

For the last question, we asked what respondents thought of the duration length of the advert. We gave four options which consisted of:

Too long, Too short, Good amount of time and Other. 

Again the majority of people responded with good amount of time although someone responded through the 'other' option and commenting "Good timing but some of the walking scenes dragged out when it could have been cut down." 

Old Spice story board

Old Spice story board

My story board came out better than I had hoped, they cre

Aardman

Aardman

David Sproxton and Peter Lord founded Aardman Animations in 1972. They met at school and began their animating partnership in their spare time, using a 16mm camera.

For the show 'Vision On' they were asked to create a short piece using cell animation, which had a nerdish Superman character, called Aardman. In 1972 BBC then bought this film, which in turn started the creation of  “Aardman Animations”.

Morph the brown clay figure made his first appearance in 1976, in “Take Hart”, the follow up series to “Vision On”, and his success led to the BBC producing a 26 part, five-minute series, ‘The Amazing Adventures of Morph’ which was aired in 1981.

After years of making animated series for children, David and Peter where sure that there was an adult audience ready to watch an animated show. ‘Down and Out’ and ‘Confessions of a Foyer Girl’ where what was created, however the BBC rejected both of these as they thought it would diminish their reputation. In Quick retaliation to this they began to work on a very popular show called ‘Creature comforts’, which was a real lip synced interview with thousands of people.

1972:

David Sproxton and Peter Lord complete their first film, Aardman, for BBC Bristol.

1976:

Founding Aardman Animation, Sproxton and Lord create new character, Morph, for BBC's Vision On.

1978:

Aardman receives commission for two Animated Conversation short films from BBC.

1982:

Animated Conversation concept is developed into series of five "Conversation Pieces" for Channel Four.

1985:

Nick Park joins Aardman.

1986:

Aardman receives international acclaim for Peter Gabriel's "Sledgehammer" video.

1989:

A Grand Day Out, the first film featuring Wallace and Gromit, directed by Nick Park, is released.

1993:

The second Wallace and Gromit film, the Oscar winning The Wrong Trousers, is released.

1995:

Wallace and Gromit's third film, A Close Shave, also earns an Oscar.

1999:

Aardman and DreamWorks sign 12-year, four-film deal for $150 million.

2000:

The first Aardman feature film, Chicken Run, is released to critical and popular success.

2003:

Filming begins on first full-length Wallace and Gromit film, with a proposed release date of summer 2005.

http://www.telepathy.co.uk/aardman/culture/index.html

http://www.encyclopedia.com/doc/1G2-3428800010.html

mouse animation

Mouse animation

In this small animation the paper cut-out technique is used to imitate the mouse character talking. We tried to create a smooth transition between each different frame, including slight movement in the characters body (head) to bring the overall clip more life. We couldn't find a clip of Morgan freeman saying what we wanted him to say, so instead the advert 'More-than Freeman' we took the audio from there and synced it to the animation of our character talking. I thought that the overall project worked well although making sure that the characters body did not move, giving the mouse a different background and also giving the mouse colour would have improved the overall clip.

Creature Comforts Stop Motion Animation

Creature Comforts Stop Motion Animation

Creature Comforts was originally a British humorous animated short film about how animals feel about living in a zoo in 1989, featuring the voices of the British public which had been given to various animated animals. Nick Park alongside Aardman Animations created and established it.

Creature comforts went around the country interviewing all types of people weather they be foreign, religious, small, large, high/low pitched, old or young.

They recorded all the interviews, which are not scripted and rely soley on what the person says.

When starting up creature comforts they went with the use of plaster-scene stop motion animation instead of computer animation because they felt that they could get across the emotions and expression’s of the characters much more clearly. They began to see that the stranger and more foreign the voice the wider range of animals and situations could be used.

The amount of preparation that went into each episode was outstanding; they had the initial interview, which was not edited at all, followed by the creation of the characters, followed by the crew acting out the scene whilst lip sinking the voice to show how the act would come together, then lip sinking the interview with the created chosen characters and whilst getting all of the scales/proportions correct. This was a huge amount of work, they also when measuring proportions had to evaluate the size of the set and the animals themselves, if they had a full sized German Shepard to create that out of plaster-scene could way up to 300 pounds, so obviously they had to be scaled down to the write size for convenience.

By the end they had over 600 hours of recorded interviews, which contained embarrassing, personal, boring and outrageous knowledge. The interviewers realized that people began to open up in the interviews and almost ‘get a load of their chest’.