Apple Advert

Apple Advert

Evaluation

Our advert did not have a single bad response to ta question, the strengths were primarily the message given off by the advert and what the advert was advertising. I believe that we could have improved upon the length of some of the scenes as the character who is walking takes up large proportion of the advert. I believe that the advert has more than accomplished what my group wanted to do and are very happy with the overall outcome.
As well as the length of some scenes I would also like to keep the lighting the same throughout and speed of the character the same. My previous projects using the four different versions of stop motion where much less accomplished and non detailed. I am satisfied with the difference in quality and level of production that I have acquired and used in this project. 

When we planned the feedback from my animation, we wanted to find out what our audience thought about the styles, techniques and overall perception of our advert.

For my first question, I asked if people enjoyed the overall advert. This is my results for the particular question: 

For my second question, I asked if the advert represented Apple well. All the results I received said yes along with comments like "the music made it clear it was for Apple, it complimented it well." and "the use of the different questions signifying that it's talking to Siri." When researching previous Apple adverts, I could see that the music used is very similar to the music that I included in our advert and so it was my aim to have a piano piece.

The third question asked if there was creativity shown in the advert and if so, how? For this question we received many different answers including "yes, the facial expressions were brilliant", "yes the use of different clay objects and voice overs." People also enjoyed when Siri opened up the umbrella stating "the most creative part was the weather, when Siri put up the umbrella."  

The fourth question was if people thought that the overall editing worked well. Everyone agreed yes although someone mentioned that "it was a bit jumpy". 

I had many different results for the fifth question which was 'What do you think of the stop-motion technique used?' The majority of respondents said it was "effective" and the "right technique used". They also said that they "liked the way of showing Siri because it was different and gives Siri a personality. A few people mentioned that "sometimes he moved a bit robotic-like because he didn't always move his arms" and that "the movement wasn't very realistic"

For the sixth question, we asked if the style looked professional/realistic. 90% of people agreed yes although there was 10% that disagreed. Someone stated that "the music was a big difference and without it, it wouldn't have worked as well."

We asked if Apple/Siri was shown in a positive way. The results we received were all yes with comments such as "the character looked happy" and "the questions asked to Siri were realistic and relatable making it seem useful and overall positive."

For the eighth question we asked 'How did the advert make you feel?' the majority of respondents answered happy along with interested and 'professional'. Someone responded that they were "happy to own an Apple product" which is a great success as we were trying to pursue that outcome. 

In the ninth question, every single person answered yes to 'Was the storyline clear?' This shows that we succeeded in making sure the advert was easy to follow.

For the last question, we asked what respondents thought of the duration length of the advert. We gave four options which consisted of:

Too long, Too short, Good amount of time and Other. 

Again the majority of people responded with good amount of time although someone responded through the 'other' option and commenting "Good timing but some of the walking scenes dragged out when it could have been cut down."